![]() This funding helped us restock inventory for our contracts with retailers including Whole Foods, Sprouts Farmers Market, and Fresh Thyme. In 2021, we raised $2 million in seed funding Now if we see the weather is changing, we hold onto the shipments and tell customers that they'll arrive the next week once the temperature rises a little. ![]() ![]() We immediately started replacing the cans and made a strategy to hold future orders if the temperature were to drop again. Waking up to an inbox flooded with emails from folks who love our brand saying that their cans had exploded was definitely our most challenging day so far. Some customers in Texas said the cans delivered on their doorstep were so cold they'd turned into slushies. In February 2021, cold weather caused a deep freeze across several regions where we ship Aura Bora waters, which made our cans explode in the back of delivery trucks due to the dramatic drops in temperature. Voge says growing the business during the pandemic has been challenging at times. When the program aired in January 2021, we did more in revenue on our website on that day alone than we'd done previously in the entire history of our site. Robert Herjavec loved our pitch the most and invested $200,000 in our business. When we went on, we got amazing reactions. We watched more than 100 episodes of the show to help prepare for our pitch. There were also fun surprises during the pandemic, such as when we were invited to film an episode for 'Shark Tank' in summer 2020Īfter we received an email from the TV show's producer asking if we wanted to take part, Paul and I immediately went into overdrive. While more solidified brands may have struggled with the rise in costs, we were still young and flexible enough to factor these changes into our business plan and expenses. Deliveries were also hit as the trucking companies needed to give up their space to emergency items.ĭespite these challenges, we still managed to fulfil our orders and our deliveries always got to their destination, even if they were slightly delayed.īut being a new brand actually helped us, particularly when the pandemic created a rise in costs for everything from ingredients to shipping. Due to supply chain issues, aluminium was difficult to get at one point, so we also had concerns about whether we'd be able to have enough cans from the factories who worked with us to fill our inventory. Most shoppers were getting the essentials and going home. When the pandemic began, people stopped shopping for impulse buys or to try new things Then a few months later, the pandemic hit and everything changed. Instead of taking our cans to trade shows in Colorado, we began throwing samples in the trunk of our Subaru and knocking on doors of health food stores in San Francisco. Paul worked full-time for Aura Bora, while I worked for the brand in the evening and on weekends. However, I'd just gotten a new marketing job at a tech firm in San Francisco, so we moved to the Bay Area. In summer 2019, Paul decided to take the leap and leave his job at a venture capital firm. Luckily, other startup owners we met were very generous at answering any of our questions. We didn't know how to make legal nutrition labels, where to get barcodes from, or why grocery stores charged us to be on their shelves. It often indicates a user profile.Īura Bora's flavors include Basil Berry, Lemongrass Coconut, and Peppermint Watermelon.Įvery day was a learning curve. After trying the chip Oblas shared that the chips were "an interesting and innovative disruption to the chip/cracker category," (via LinkedIn). Though the details of the acquisition are closed, Oblas is the new CEO.Account icon An icon in the shape of a person's head and shoulders. Oblas met Quevos co-founders several years ago at The Sweets and Snacks Expo where Oblas recalled it was one of the few snacks that tasted delicious. In early 2023, the brand was acquired by Joe Oblas, the co-founder of Stryve Foods and Prosupps. ![]() The other flavors include mesquite bbq, huevos rancheros, cheddar, dill pickle, and sour cream & onion. Quevo's website shows that the chips are now available in six flavors, with honey mustard being the newest addition. Quevos debuted its chips at Whole Foods and sales at the retailer have tripled since Quevos made its TV debut (via Shark Tank Blog). It is also being sold online through its website and Amazon. In terms of an Aura Bora update, the sparkling water is now available in all 50 states. ![]() The products can also be purchased online at Quevo's website or through Amazon. By the time it was all said and done, Aura Bora left shark tank with a 150,000 for 15 equity deal with Robert Herjavec. Quevos can be purchased at Whole Foods, Wegman's, The Vitamin Shoppe, and GNC. Quevos can be found in 1500 stores nationwide, with products also available in Canada. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |